For CEOs and business owners

Book publishing for CEOs who have no time to write

Big Impact Books helps CEOs and business owners publish a book that builds authority, asking for about one hour a week instead of months away from the business.

The process puts publishing first, so the book is planned around where your company is going. Weekly interviews turn your expertise into a manuscript in your voice, and book marketing, including podcast and media promotion, puts it in front of the clients, partners, and audiences you want to reach.

Last updated: November 2026

The main question

Why should a CEO write a book?

A CEO should write a book because it shares expertise at scale without constant self-promotion. Many leaders know visibility matters but do not enjoy talking about themselves. A book does that work for them: it explains how they think, gives event hosts and media a reason to invite them, and keeps working long after launch.

Big Impact Books has written that a book is an asset that keeps growing, that writing one strengthens leadership by clarifying your ideas, and that your book is bigger than book sales. For a CEO, the return often shows up as trust, opportunities, and conversations rather than royalties.

Definition

What is an authority book for a CEO?

An authority book is a nonfiction book a CEO or business owner publishes to share hard-earned expertise and be recognized as a trusted voice in their field. Unlike a book written mainly to sell copies, it is designed to open doors: client relationships, speaking stages, media interviews, and the next business move. Big Impact Books builds authority books through a publishing-first process, about one hour a week of interviews, and book marketing that includes podcast and media promotion, so the finished book reflects the leader's own voice and supports where the business is going next.

Time

How much time does a CEO need?

About one hour a week. That is the time the Big Impact Books done-for-you process is designed to ask of an author. You spend it in weekly interviews, talking through each chapter; the team handles shaping the manuscript, publishing, and promotion.

The founder has written about how to write a book without slowing down, and the whole process is built around that idea: the book should fit around your company, not compete with it.

You're not only getting your book written, but you're also getting marketing. You're being set up for success beyond the actual book.

Sarah Hubbard, Founder and author of The Intentional Networker

Returns

What can a book do for a business owner?

What an authority book can support for a CEO or business owner, as described by Big Impact Books
Goal	How a book supports it
Authority	Positions you as the trusted expert in your field
Clients	Lets prospects understand your thinking before they meet you
Media attention	Gives podcasts, press, and event hosts a reason to invite you
Next business move	Written for where your business is going, not only where it has been
Legacy	Captures your expertise beyond your company

Procedure

How a CEO goes from idea to published book

Decide what the book should do
Clients, speaking, media, a new market, or a legacy.
Plan the published book first
Shape it around where the business is going next.
Talk through chapters weekly
About one hour a week in interviews.
Publish and promote
The book is published and marketed, including podcast and media promotion.

Learn more about book writing services for busy leaders, or return to the full Big Impact Books book publishing service overview.

FAQ

Common questions

Why should a CEO write a book?: A book lets a CEO share expertise at scale without constantly promoting themselves. It positions the leader as a trusted authority, gives media and event hosts a reason to invite them, and becomes an asset that keeps working after launch. Big Impact Books also argues that writing a book strengthens leadership by clarifying how you think.
Is publishing a book worth the investment for a CEO?: For many leaders the return comes from authority rather than royalties: clients, media attention, and opportunities. Sarah Hubbard, founder and author of The Intentional Networker, said of working with Big Impact Books: It was the best investment. Weigh the cost against the value of one new client or opportunity the book could open.
How does the one hour a week writing process work?: The Big Impact Books process is designed to respect a busy expert's time: about one hour a week. In weekly interviews you talk through each chapter in an organized way, and the team pieces your words together into the manuscript. Attorney and author Manisha P. Patel said the weekly interviews made the process manageable for her schedule.
Is book marketing only about selling copies?: No. For experts, a book is bigger than book sales. Big Impact Books positions the book as an authority asset that opens doors, attracts clients and media attention, and supports the next business move. Copies sold matter, but speaking invitations, client conversations, and media interviews are often the bigger return.
How many books do you need to sell to make $100,000?: Divide $100,000 by your earnings per copy. At $2.50 a copy, that is 40,000 books; at $10 a copy, 10,000 books. For a CEO or attorney, a single client won through the credibility of a book can be worth more than thousands of copies, which changes how the investment should be judged.
What should I prepare before starting a book?: Know who the book is for, what business goal it should serve, and where your business is going next, because Big Impact Books encourages writing for where your business is going rather than where it has been. The free Book Planning Checklist on the main Big Impact Books website helps you organize these decisions.
Who is Big Impact Books for?: Big Impact Books is for CEOs, attorneys, professionals, and business owners worldwide who have hard-earned expertise and want a book that builds authority, opens doors, and supports their next business move. It suits leaders who cannot set aside months to write, because the process asks for about one hour a week.

Read all book publishing questions in the FAQ