Book marketing services

Book marketing services that turn a book into authority

Big Impact Books provides book marketing services, including podcast and media promotion, so an expert's published book reaches the people their business wants to reach.

Marketing comes after publishing and writing in the Big Impact Books process, but planning for it starts early. The founder brings more than 20 years of background as a celebrity publicist and award-winning journalist in radio, print, and TV to the promotion of every book.

Last updated: November 2026

The main question

What is a good book marketing strategy for experts?

A good book marketing strategy for experts starts before launch and focuses on authority, not on repeating buy my book. Big Impact Books advises authors to begin building an audience of ideal readers as soon as they have an idea, an outline, or a few chapters, because waiting until after launch loses valuable time and momentum.

From there, the strategy is to serve value: publish thought-leader content drawn from your chapters, share client successes and advance reviews, offer a useful lead magnet, and weave your mission into your messaging. Once your community is engaged and your message resonates, targeted ads on Amazon, Facebook, or Google can help a book reach more readers faster than organic marketing alone.

Definition

What are book marketing services at Big Impact Books?

Book marketing services at Big Impact Books are the promotion that carries an expert's published book to its audience, delivered as part of the same guided process that plans and writes the book. They include podcast and media promotion, and draw on the channels Big Impact Books has long recommended: social media marketing, email marketing, blogging and guest posting, influencer partnerships, and book signings and launch events, with advertising once a community is established. Because marketing is planned alongside publishing, the book launches with a strategy rather than a scramble, and keeps building authority long after launch day.

Market numbers

What do book marketing companies charge?

A 2026 review by Manuscript Reportof 16 book marketing companies found published prices running from $10 to $9,499 for services that sound nearly identical in sales copy. It reported that $100 to $600 buys bigger placements, such as BookBub Featured Deals at $122 to $4,216 by genre, Palmetto's metadata optimization at $399, and NewInBooks from $299, and that $500 to $2,500 buys a freelance marketer's time.

These are market figures from that review, not Big Impact Books prices.

Channels

Which book marketing channels does Big Impact Books use?

Book marketing channels Big Impact Books recommends and what each one does for an expert author
Channel	What it does for your book
Podcast and media promotion	Puts you in front of engaged listeners and audiences as an expert
Thought-leader content	Articles, videos, and posts drawn from your chapters build authority
Email marketing	Nurtures readers who asked to hear from you
Blogging and guest posts	Increases visibility and drives traffic to your website
Influencer partnerships	Reaches audiences that match your ideal readers
Signings and launch events	Builds personal connections with readers
Targeted advertising	Amplifies a message that already resonates, on Amazon, Facebook, or Google

The founder hosts The Big Impact Playbook Podcast and the show Authority Marketing Live!, and her own podcast appearances are listed on the Big Impact Books media page.

Budget

Affordable book marketing services: what affordable really means

Affordable book marketing services are the ones that match what the book needs to achieve. A novelist chasing volume sales might reasonably spend on a single paid promotion. An expert whose book should win clients and speaking invitations gets more from podcast and media appearances, thought-leader content, and an engaged audience, which take strategy more than ad spend.

Big Impact Books does not list marketing prices on this site, because its marketing is part of a broader program that includes publishing and writing support. For sourced market prices, see book publishing and marketing costs.

Procedure

How to start marketing a book before it is published

Name your ideal reader
Research their interests, preferences, and pain points.
Start sharing now
Share ideas from your outline or chapters as thought-leader content.
Grow a community
Use a lead magnet and email to gather readers who want your book.
Plan media and podcasts
Line up appearances that reach your audience around launch.
Keep it relevant after launch
Keep promoting, update content, and collaborate to stay visible.

Marketing is the third part of the process. Read about professional book publishing services and book writing services, or return to the Big Impact Books book publishing service overview.

FAQ

Common questions

What are book marketing services?: Book marketing services are the promotional work that puts a book in front of the readers it was written for: strategy, social media, email, blogging and guest posts, influencer partnerships, launch events, advertising, and publicity. Big Impact Books includes book marketing in its program, including podcast and media promotion, so the book supports authority and business growth.
When should I start marketing my book?: Start before the book is published. Big Impact Books advises authors to begin building an audience of ideal readers as soon as they have an idea, an outline, or a few chapters. Waiting until after launch loses valuable time, and momentum built around a launch can fade quickly without an engaged community already in place.
What is a book marketing strategy?: A book marketing strategy is the plan for how readers will discover, trust, and buy your book. Big Impact Books recommends thought-leader content such as articles, videos, and podcasts; lead magnets that grow your audience; repurposing chapter topics and client stories into content; and weaving your mission into your messaging, rather than repeatedly posting buy my book.
What do affordable book marketing services cost?: A 2026 Manuscript Report review of 16 companies found published prices running from $10 to $9,499. It reported that $100 to $600 buys bigger placements, such as BookBub Featured Deals at $122 to $4,216 by genre, and that $500 to $2,500 buys a freelance marketer's time. Affordable depends on what the book must achieve.
How are book marketing companies different from publishers?: Book marketing companies usually promote a book that already exists, while publishers produce it. Some providers do both. Big Impact Books combines publishing, writing support, and marketing in one guided process, so promotion can be planned while the book is being made instead of starting from zero after launch.
Are there book marketing services for self-published authors?: Yes. Many book marketing companies work with self-published authors, offering promotions, advertising, and publicity. Big Impact Books focuses on CEOs, attorneys, professionals, and business owners, and its marketing is part of its guided program. If you have already self-published, ask the team directly whether your book is a fit before assuming either way.
What are Amazon book marketing services?: Amazon book marketing services help a book get found on Amazon, for example through targeted Amazon ads and listing optimization. Big Impact Books suggests considering advertising on platforms such as Amazon, Facebook, or Google once your community is established and your messaging resonates, because ads amplify a message that already works.
How does podcast promotion help a book?: Podcast guesting puts an author in front of engaged listeners who already care about the topic, and each interview gives the author a chance to show expertise in their own words. Big Impact Books includes podcast and media promotion in its services, and its founder hosts The Big Impact Playbook Podcast and the show Authority Marketing Live!.

Read all book publishing questions in the FAQ