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For attorneys and legal professionals

Book publishing for attorneys who want lasting legal impact

Big Impact Books helps attorneys turn legal expertise into a published book that builds their brand, grows their practice, and positions them as the trusted expert.

Founder Melanie Herschorn wrote Lasting Legal Impact, a blueprint for legal professionals, and the same publishing-first process guides attorney clients from idea to published book in about one hour a week.

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The main question

Should an attorney write a book?

Yes, if the attorney wants to be known for a specific area of expertise. A book lets prospective clients understand how you think before they ever call, and it expands your reach beyond the people who already know you. Becoming a published author elevates your reputation and leaves a meaningful mark on your profession.

The challenge for most attorneys is time. Billable hours, clients, and court dates leave little room to write. That is why the Big Impact Books process uses weekly interviews instead of writing sessions: you talk, and the team shapes your words into chapters.

The book

Lasting Legal Impact

Lasting Legal Impact: Write a Book That Builds Your Brand, Grows Your Practice, and Positions You As The Trusted Expert by Melanie Herschorn provides a clear, supportive blueprint tailored to the needs of legal professionals, whether you are looking for the right way to get your ideas onto the page or a plan to turn your book into a driver of growth and influence.

It was named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards, presented by American Book Fest.

Definition

What is a practice-building book?

A practice-building book is a nonfiction book an attorney publishes to explain their area of law to the clients they want to serve, so the book builds trust, attracts referrals, and positions the author as the go-to expert. Big Impact Books creates these books through a publishing-first process that plans the book around the practice's direction, weekly interviews of about one hour that capture the attorney's own voice, and book marketing that includes podcast and media promotion. The aim is a book that keeps growing the practice long after launch.

Before working with Melanie and her team, my biggest frustration was figuring out how to write and publish my book. The weekly interviews made the process manageable.
Manisha P. Patel, attorney and author of End Your Marriage Peacefully

Procedure

How an attorney publishes a book with Big Impact Books

  1. Choose the practice goal

    Which clients, referrals, or practice area the book should support.

  2. Plan the published book

    Publishing first, built around where your practice is going.

  3. Talk through each chapter

    Weekly interviews of about one hour fit around a legal schedule.

  4. Publish and promote

    Book marketing, including podcast and media promotion.

See also book publishing for CEOs and business owners, or return to the Big Impact Books book publishing service overview.

FAQ

Common questions

Can attorneys write a book with Big Impact Books?
Yes. Attorneys are one of the core audiences. Founder Melanie Herschorn wrote Lasting Legal Impact, a blueprint for legal professionals, which was named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards by American Book Fest. Attorney Manisha P. Patel published End Your Marriage Peacefully with the team.
Do I need to be a good writer to publish a book?
No. Many experts communicate brilliantly out loud but stall in front of a blank page. In the Big Impact Books process, you talk through each chapter in weekly interviews. Attorney Manisha P. Patel described it this way: talking comes easily to her, so she could talk through each chapter in an organized way.
How does the one hour a week writing process work?
The Big Impact Books process is designed to respect a busy expert's time: about one hour a week. In weekly interviews you talk through each chapter in an organized way, and the team pieces your words together into the manuscript. Attorney and author Manisha P. Patel said the weekly interviews made the process manageable for her schedule.
Will the book sound like me?
That is the point of the process. Big Impact Books says its done-for-you approach is designed to honor your authentic voice, and the founder has written that your book needs your voice. Because the manuscript comes from your own spoken answers in weekly interviews, your phrasing, stories, and opinions are the raw material of every chapter.
When should I start marketing my book?
Start before the book is published. Big Impact Books advises authors to begin building an audience of ideal readers as soon as they have an idea, an outline, or a few chapters. Waiting until after launch loses valuable time, and momentum built around a launch can fade quickly without an engaged community already in place.
Do I need an audience before I publish?
You do not need one to start, but you should begin building one early. Big Impact Books advises that it is never too soon to build an audience of ideal readers. An engaged community can validate your ideas, give feedback, create pre-launch buzz, and become the first people to buy, review, and share the book.

Read all book publishing questions in the FAQ